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Snackdash: Member Spotlight

Author: South Valley Chamber
Published: June 11, 2018

We had the opportunity to sit down with the founder and CEO of Snackdash, Eric Higginson. Snackdash is a Utah-based company that is not only inspiring, but they’re just as much fun to chat with. And turns out, they don’t just deliver snacks! Snackdash can deliver anything you need from office supplies to drinks, to bathroom supplies. If it’s available in stores, they can deliver it. They also stock items neatly on the shelves. This interview has been edited down for brevity.

Tell me how this business started.
My dad, Kraig Higginson, does a lot of funding for new businesses. One day, I went to his office to pitch him a business idea. His secretary walked past with a cart full of bottled water and hit an extension cord dropping a whole case of water onto the floor. He said, “I’ll fund that idea. Deliver bottled water to businesses.” So we ran with it and it was a hit from day one. In the first three months, his investment was paid back and we were off to the races.

At first, I wasn’t sure this was going to be a good business idea. I wondered who would want bottled water delivered, but I went to Enterprise and rented a van for one month. After that first month, I saw that it was actually working. We ended up purchasing the van from Enterprise, and today we have a whole fleet of branded delivery vans.

What has been the biggest thing you’ve changed in the business?
We introduced a different style of management. We made sure customers were happy and put in place new systems to track what was really happening with their delivery. I think those changes really improved our communication. This was huge because we want people to feel like we’re friends. We don’t just want to be the delivery guy who throws stuff into your fridge. We want you to be excited when you come in and see the Snackdash guy.

What do you feel like your biggest success has been?
Becoming digital. We put a huge investment into our app to make everything streamlined for the customer from their ordering process to see it in their fridges and on their shelves.

Before the app, all deliveries were done through email. The customer would email their orders and we would just have to manually list out which stores we needed to go to. Now with the app, products are separated into shopping lists based on the store. My wife is the brainchild behind managing the app – including managing the products behind the app, managing prices, and introducing new products.

What has been your biggest challenge?
The biggest challenge is also the digital side. Since our business is app-based, having a functioning app and website is paramount to the success of our company. Staying on top of the maintenance, coordination, and improvements can take a lot of effort.

Do you have a business you’re inspired by?
The Larry H. Miller Group. His story is so cool to me. He started out working at a dealership sweeping the shop floor and making sure things looked good, and eventually grew the business to where it is today. He saw needs and just took the initiative to make improvements.

That’s my hope for Snackdash. I see the potential for Snackdash to evolve into so many different avenues. We’re in the process of expanding into California right now, so I envision this becoming big business. We’re ready to rock and roll.

What’s the biggest thing you’ve learned since starting this business?
Persistence. Being persistent has made the company what it is. If we weren’t persistent, we would still be doing bottled water. I’ve also learned you need to be able to adapt to the market. It’s a completely different market from when I started in 2008. There were a few tech companies, but now over 60% of our clients are tech. I also think being adaptive has allowed us to be able to serve companies that want a lot of different products.

Do you have any favorite books you’ve read?
My favorite book, I’ve read it five or six times, is Rich Dad Poor Dad. That book has shaped me into who I am and has made my mindset what it is today. It really puts life into perspective for me.

If you are interested in ordering snacks from Snackdash, visit snackdash.com