Weekly Round-up: Marketing Edition Author: South Valley Chamber Published: July 3, 2018 Today’s articles are all about marketing. We’re talking data, online presence, and social media tips. Our favorite takeaway from these articles is that if you have a good online presence, then your business is open 24/7. Digital marketing should be at the top of your to-do list if it isn’t already. 4 Ways Marketers Can Make Their Customer Data Informative and Inspiring Summary: Data can inspire and inform, but first, you have to know how to manage it. Here are four simple steps to help you do that. Our Take: Data collection tells you a story about customer’s actions i.e. if they’re engaging, buying, or even visiting your website. Even a simple data collection can help tell your story. There’s no time like the present to start gathering that data! Read it here. 8 Mistakes Small Businesses Make When Building an Online Presence Summary: Investing in building an online presence can be one of the wisest decisions for any business in today’s times. With the majority of your customers active on the internet, online elements — executed appropriately — can make all the difference to your business marketing campaign. That being said, having a strong online presence goes beyond building a website and having accounts on all social media platforms. Taking your online presence seriously is all about working to stay visible and relevant to your customers. Our Take: If you have a good online presence, your business will be open 24/7. And if you have a strong online presence with creative branding, customers are more likely to buy from you. The point is to be constantly engaged, don’t let something remain stagnant such as a blog or social media. Read it here. Six Simple Steps That Make Social Media Marketing Less Overwhelming Summary: If you’re a small business owner, you likely wear the hat of social media marketing too. And chances are if you’re wearing a lot of hats, you feel overwhelmed. Check out these tips to engage in social media without feeling like it’s a burden. Our Take: In today’s world, having a social media presence is just as important as having a website. Once you find out which platform your customers are on, you’ll be able to market to them. We love to concept in this article about not just talking about yourself. Tell the story of your customers or highlight industry news. Generating follows, likes, and awareness takes time so be patient! Read it here.